Martin Hoffmann

Dissecting Culture & Business through the Lens, the Word and AI

Unsolicited Enthusiasm

M4rtin X Unsolicited Enthusiasm

This is a fun side project of mine. There is a border collie who approaches lampposts with the focus of a forensic investigator and a walk in the park like a mission. She has not been asked to do this. She does it anyway. Always. These are dispatches from life at full capacity.

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this project has a life on its own


It lives on:

Instagram
Substack

Martin Hoffmann

Copyright © 2026 Martin Hoffmann Dissecting Culture & Business through the Lens, the Word and AI